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Heritage of Innovation: Interview with Dave Cochran

by Voodoo Demigod on 06-24-2009 03:20 PM - last edited on 07-27-2009 02:47 PM

Dave Cochran with Phil McKinney

 

Are there lessons we can learn from the people who innovated before us? The Heritage of Innovation podcasts are a series of interviews I will be conducting with people who created killer innovations that changed the world.  We will relive some great milestones in the history of technology and learn lessons on the nature of innovation from the people who were the driving force behind some of the world’s most important breakthroughs.

My first interview is with Dave Cochran, the product manager of the calculator that literally changed the world. Called the HP-35 after the number of its keys, it was the first calculator that could perform all of the functions of the slide rule to 10-digit precision. It was created at the request of William Hewlett himself, and the team pushed on with it despite warnings that it would fail.  

Throughout the interview, Dave, who was also part of the team recently awarded a Milestone award for his work on the HP-35 project, shares a lot of experiences and anecdotes about his work with Bill Hewlett and David Packard, along with stories about other team members including Steve Wozniak. Fittingly for this community, he even describes how the next bench concept worked:

“The set up in the laboratory was that you had a desk and behind it you had a bench...You were always looking over at what your buddy was doing because you were curious, and sometimes his project was more interesting than yours. But sometimes you would see things that were really exciting and you’d say ‘ah’...I could use something like that right now. Can you give me a prototype?...There was that back and forth.”

Download the full podcast here.

Message Edited by Phil on 07-27-2009 02:47 PM

Comments
by Village Wanderer on 06-24-2009 05:31 PM

very cool that Phil got Dave as the first guy to talk about innovation in his podcast.    When I first met Dave during the HP-35 milestone event, I thought he looked like Dave Packard.   At least he is as long as Dave Packard.  Oh!  I am younger than Phil and regret that I don't have the opportunities to meet our founders back then.

 

Wing

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ABOUT THE AUTHORS
  • Ann Finnie is HP’s worldwide PR manager for consumer PCs and for the Personal Systems Group VP & CTO (Phil McKinney). She also likes to dabble in social media via Twitter (@AFinnie) and YouTube.
  • Brian Leong aka BZGuy002 is the Desktop Product Marketing lead focused on introducing new innovative technologies to the HP mainstream market segment.
  • Barry Ferris is the Premium Notebook Product Marketing and Software and User Experience lead for Hewlett-Packard’s Personal Systems Group. In the forums, he is known by his alter ego is FredFrenzy.
  • Tony "Frosty" Welch is the lead Social Media Strategist for HP PSG and the Community Manager for The Next Bench. He's @frostola on Twitter.
  • Phil McKinney is vice president and chief technology officer for Hewlett-Packard's Personal Systems Group.
  • Rahul Sood is the founder of VoodooPC and the Chief Technology Officer of the Gaming Initiative at HP. He's also a serial entrepreneur and is always looking to build new things.
  • Mark Solomon is the Principal Designer for Voodoo where he leads the industrial design, packaging design and brand visual language. Mark enjoys a good brand experience, breakdancing and Ovaltine.
  • Stacy Wolf is the Director of Notebook Design for Hewlett Packard’s Personal Systems Group, where he drives design strategy and oversees worldwide design development. Besides Industrial Design, he is also responsible for user interface design, packaging design, and end user documentation.
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