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A Cocktail of Edgy Design & Unstoppabl e Innovation

Over the past few years we have experienced a few really big moments: joining the HP family; creating a start-up business within HP; launching Blackbird; setting up a dedicated Voodoo Business Unit; and more recently introducing the Omen and Envy 133.
Yesterday was another big one: it’s been announced internally that the Voodoo products are no longer going to be stand-alone entities, but rather they have been welcomed into the greater HP catalogue.
What does this mean?
Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them. The bottom line is we have ignited the brand and sparked big excitement; so we are now integrating our organizations to fuel our growth.
Since we were acquired by HP in 2006 the plan was always to transform cutting edge ideas and innovations from the high end Voodoo portfolio into various parts of HP’s portfolio. Thanks to the overwhelmingly positive response over our latest products the plan is now being accelerated ultimately making it a reality sooner than any of us ever imagined.
We’re lucky to be part of an organization that appreciates everything we have built and accomplished so far. The great news is we’re all heading in the same direction, and it’s a good thing – it’s a real good thing.
rs
Message Edited by Rahul on 07-22-2008 12:37 PM
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