Introducing YouTube Play

youtubeplay You wouldn’t normally mention the Guggenheim Museum, YouTube and HP in the same sentence. But think about this – if artists worldwide were challenged to create art in the form of digital video what would the outcome be? That’s exactly what the three companies have teamed up to find out, and why you’ll likely hear us mentioned together over the next couple of months. Monday we announced the launch of YouTube Play. A Biennial of Creative Video. The whole point of it is to discover some talented artists whose work deserves an exhibition at the Guggenheim Museum. To earn a chance to exhibit, you need to submit your video at Youtube.com/Play.

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