byasuphil9406-26-201212:01 PM - edited 06-26-201210:52 AM
[Yesterday, we went into detail about the new Pavilion p7 featuring AMD's Trinity hardware, but we also want to hear from our partners that help make these computers tick. From time to time, we’re giving the floor to the people at our partner companies to help explain the tech that will ultimately make your experience better. Today’s guest: Phil Hughes, Senior PR Manager from AMD. Phil oversees AMD’s Product PR team which supports awareness efforts for all of AMD’s client, server, embedded and graphics solutions. -- Darren Gladstone, TheNextBench.com ]
As someone whose job is to drive awareness, I like to think that everyone keeps tabs on what HP's longtime technology partner AMD is doing. However, I’ll try not to assume too much here today and quickly summarize what we've been up to recently:
We've launched two new Accelerated Processing Units (APUs) into the market place - new AMD A- and E-Series APUs, formerly codenamed "Trinity" and "Brazos 2.0," respectively;
Joined with some key leaders in the tech industry, such as Texas Instruments and ARM to launch group focused on making it as easy for software developers to program for the highly parallel graphics processing unit (GPU) as it is for today's CPUs.
Those last two points are really about one thing: Heterogeneous computing. That was a major theme at AMD’s Fusion Development Summit. The first point is really the initial steps in how we enable heterogeneous computing, through our APUs - one of which is “Trinity.”
"Trinity" is AMD’s Second Generation AMD A-Series APU for notebooks and desktops but for now, I will focus primarily on notebooks along with ultrathin notebooks. “Trinity” delivers twice the performance-per-watt[i] and 56 percent better graphics performance over the previous generation APUi, which was formerly codenamed "Llano." You’ve probably seen “Llano” at work in a number of HP computers including last year’s Pavilion dv6.
Taking a look at the CPU, “Trinity” uses our new “Piledriver” architecture, which is the next step-up from AMD’s “Bulldozer” architecture. What’s important to note is that “Piledriver” brings in new power-saving technologies and is based on a more mature manufacturing process. This drops down the thermal design points (TDPs) from 35-watts to 17-watts while designed to keep CPU performance levels consistent. The 17-watt TDP makes “Trinity” a good choice for the emerging class of thinner and sleeker notebooks, such as the HP ENVY 6 Sleekbook which can deliver up to 9 hours of battery life[ii]. We also offer “Trinity” in higher performance notebook APUs , which scale up to a base frequency of 2.3 GHz but can go as high as 3.2 GHz thanks to AMD Turbo Core.
“Trinity” APUs include AMDRadeon™ HD 7000 Series discrete-level graphics and in this generation APU, we have added the AMD HD Media Accelerator which is a unique set of technologies designed to optimize the video viewing experience. A couple of features I like to highlight within AMD HD Media Accelerator are:
AMD Steady Video Technology – This is something AMD first introduced last year but has made it even better with “Trinity” to enable smooth playback of jittery video content with a single button click thanks to plug-ins for popular Web browsers and multimedia applications;[iii]
AMD Quick Stream Technology – Next time you want to watch a video clip on your PC as well as download that 30 Mb PowerPoint file someone just sent you, Quick Stream will help prioritize the video stream for a virtually uninterrupted video stream.i
To sum up, “Trinity” delivers great gaming, video and battery life performance. Needless to say, we are in the age of parallel computing acceleration and we can’t wait to show you what’s next.
If you have any questions or comments, we would love to hear more from you in the comments below, at @AMD_Unprocessed or www.amd.com/facebook. You can also stay up on the latest from AMD at blogs.amd.com.
Phil Hughes is a Senior PR Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions.