Let’s start this week with a giant congratulations going out to NASA’s Jet Propulsion Labs team! Don’t know about you, but I was up late last night thrilling to the Curiosity rover landing on Mars. What? You were asleep? Well, if the nerdy neighbors hooting in the middle of the night didn’t wake you up, head over to the NASA site, ASAP.
Here’s something you might not realize: HP maintains NASA’s infrastructure. “NASA personnel use IT to support NASA’s core business, scientific, research and computational activities,” the agency said back at the end of 2010. “H-P Enterprise Services will provide, manage, secure and maintain these essential IT services for the agency.” I thought that it was kind of neat to know that HP had some small part in making this mission possible.
Also, don’t ask me why, but with everything going on, I remember another part of HP that was – kind of – a part of a Mars mission. (Read: Not really). There’s this HP commercial that cracked me up a couple years back. I think it originally aired during the SuperBowl, but it was about how quick…and small…some HP printers could be at the time. How did they show it? With a behind-the-scenes look at what was “really” happening on Mars when the rover was surveying the landscape.
OK, enough with my yammering – on with the video.
The commercial was all about HP PhotoREt Printing technology. And no, before you ask, they didn’t lose control of the caps lock key when naming this tech. In essence it’s a process for HP’s Inkjet printers that layer multiple drops of ink in each dot to produce photo realistic printed output. This technology has been incorporated into HP's Colorsmart driver software. In fact, if you want me to get SUPER technical about it, there are four versions of PhotoREt technology with the difference being that….oh, who am I kidding? Rather than re-inventing the wheel, how about you just check out this detailed explanation of how it works and the difference it makes for inkjet printing.