SXSWi, HP-Style: Get Augmented, Geared up...and Play Nerd Trivia!

The SXSW Interactive (SXSWi) Festival is five days of geeks, gadgets and parties – sounds good to us! That’s why HP will be there in force. I wanted to share a little bit of what we’ll be doing there….


sxswi logo.jpgFrom March 8th to March 12th, digital da Vincis far and wide gather in Austin, Texas for South by Southwest. It’s this eclectic, creative community that shares different takes on what they can make through the latest and greatest in technology. The best new websites, video games, video series, social media technologies….you name it, and some crazy tech startup has likely been to SXSWi.


HP is involved with all kinds of events at SXSW this year – from panels to high-tech trivia to the GDGT Live party.  Keep reading for a quick rundown of what we have going on…



HP and GDGT’s Galore at SXSWi!

Calling all gadget-heads! We’ll be showing off the latest and greatest HP accessories at the GDGT live Austin party at SXSWi – like the Pocket Playlist, Portable Bluetooth Speaker, ENVY 27 monitor with Beats Audio, and the ENVY 120 e-All-in-One printer – the only printer you really need to unleash that hidden creativity.


If you’re not familiar with it, GDGT live is all about getting consumers up-close-and-personal with all sorts of cool tech. Companies like HP get to show off our latest toys and we encourage you guys attending to tell us exactly what you think of our products.  We’ll be there when GDGT Live kicks off on March 9th in Austin during SXSW Interactive – so come see us!


MARCH 10th – 12th

High-Tech Trivia Night

You may be a nerd….BUT ARE YOU NERD ENOUGH? Come test yourself March 10th, 11th and 12th when we host High-Tech Trivia nights at from 7-10 pm at Opal Divine’s Freehouse – one of Austin’s favorite local watering holes.


Besides offering a ton of fun, munchies, and good beer (hey, we ARE partnering with Geeks Who Drink on this one…), we’re also using these HP trivia events to help us recruit tech-savvy SXSW-goers who might make good contributors to the HP Consumer Support Forums.


Our contributors and HP Experts (those contributors who help a LOT of people) are responsible for a whopping 62 percent of all accepted solutions – as recognized by HP customers – and a sea of geeks is the perfect place to find more folks to help!


MARCH 10th & 11th  

Mobile Tech Demos and Drinks (While We Drive)

Need a ride to that next SX party after trivia? HP’s Global Digital Support team is joining forces with HP Accessories to provide free shuttles after the Trivia Nights on March 10th and 11th. Hop on a shuttle, and you’ll also have the opportunity to demo the Pocket Playlist on the way! Ready to join us? Be sure to RSVP here!


MARCH 12th

SXSWi Panel on Augmented Reality for Customer Support

Augmentation: It’s not just for plastic surgery anymore. I recently talked about how HP Live Photo used augmented reality to bring your printed-up pics to life, but Mobile Augmented Reality (MAR) also has some cool potential for….wait for it…tech support. Just check out the video here....





What if you could raise your smartphone’s camera to a PC and it could demonstrate how to swap out a graphics card? Or clear out a paper jam in a specific printer? It’s about delivering a whole new support experience – and we’ll be talking about it as part of an SXSWi panel on Tuesday, March 12th.


Come listen to experts Ben Johnson, rich media quality lead, HP (aka Forum Expert Skippy Johnson and overall good dude – I can vouch for him.); Fulvio Marfoni, content & localization strategies online support, HP; John Havens, digital consultant/author, The H(app)athon Project; and Wendy Farrell, manager, content solutions, Lionbridge, talk about MAR and how it’s changing the world of tech support.


See ya'll in Austin!

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