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The PageWide T400S Press Reinvents Corrugated Printing

Blogmaster's Note: Special thanks to Segment Manager Dave Joseph for coverage of this corrugated event.

  

By Dave Joseph, Segment Marketing Manager, PageWide Web Press Americas

 

Earlier this month nearly 60 people gathered in San Diego, CA to hear about the impressive  HP PageWide T400S Press. The audience included print providers, industry experts, partners and colleagues.  The focus of the event was production of corrugated packaging using HP PageWide technology.

   

Following the opening networking session, David Murphy, World Wide Director of Marketing and Business Development, kicked off the event and then introduced General Manager Eric Wiesner who gave a comprehensive overview of HP’s Graphics Solutions Business with special emphasis on our corrugated portfolio.  The presentation was extremely well received and the message was clear that HP is committed to the corrugated industry for the long term.

 

 

The event kicked off with a customer and industry panel discussion highlighting the customer decision making process, experiences with HP, and recent and future trends in the corrugated packaging industry.  Panelists included some of the biggest names in corrugated including Georgia Pacific and Great Northern Corp.

 

The panel discussion was followed by a deep dive into the HP PageWide technology by Senior Technology Specialist, Ross Allen. Providing the technical development of inkjet technology from conception to advancement of HP inkjet technology, Dr. Allen brought shared his industry leading expertise while engaging the audience from start to finish.  Despite the highly technical subject matter, the concepts were easy to understand while providing the audience with laughs throughout.  Audience response was very positive giving Ross’ session a perfect rating.

 

Afterwards, Doris Brown-McNally, World Wide Brands Business Development Manager, presented some really unique case studies and went on to showcase the many brand campaigns that have been created using HP digital technology.  The session really helped attendees understand what has become possible using HP digital print solutions.  The day ended with guests meeting on the rooftop bar for cocktails, networking, and amazing views of San Diego. 

 

The following day, the group had a choice of three sessions including a Demo of the HP PageWide T400S Press, Partner Solutions Overview and Workflow & Color Management.  The event concluded with an open forum panel where attendees were able to ask their final questions and received their giveaways in a custom corrugated box produced on the HP Scitex 15500 Corrugated Press. 

 

It was really great to hear feedback from our visitors who described the event as “a high-value visit”, “answering all my questions” and  “ very impressive”.   We truly believe that events like these show how corrugated has entered the digital age and HP PageWide is reinventing the possibilities.  

 

HP PageWide T400s event presentations.jpg

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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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