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PageWide Corrugated Solutions Win Big in Barcelona

Blogmaster's note: A big thanks to World Wide Marketing Manager, Anat Oron, for providing this report from the corrugated packaging event in Barcelona.


by Anat Oron, World Wide Marketing Manager, HP Graphics Solutions Business  



We just finished a wonderful Corrugated Packaging event in Barcelona which I would like to share.


HP hosted a group of leading corrugated companies from all over Europe, the Middle East and Africa at its new Demo center in HP Barcelona. Attendees from 80 companies, with workflow solution providers were brought up to date on the latest industry forecasts and digital printing technology advances for Corrugated Packaging.


HP PageWide Corrugated Event in Barcelona live demo.jpg

The goal was to make sure leading converters were up-to-date on the latest industry forecasts and digital printing technology advances for corrugated packaging. The audience showed great interest in hearing about brand requirments and how early-adopter corrugated converters are providing soluitons using digital print. 


It was really a great opportunity to explore how digital printing has re-ignited with new applications, efficiencies and growth opportunities - that were simply not possible before.


On the strategic side, guests were treated to an update on industry trends and forecasts from Smithers Pira, Infotrends and other experts. On the more practical side, they got to see live demos of HP's corrugated digital printings solutions, touch printed samples of varied types of packaging and gained insight into HP’s full portfolio of pre- and post-printing solutions.


HP PageWide Corrugated Event in Barcelona emphasized brand2consumer engagement.jpgBusiness seminars were well attended and covered a broad range of topics including:


-  How to sell digital to brands

-  How to integrate digital into your workflow

-  The economics of digital printing

-  Color management and file optimization


Corrugated professionals were able to hear first-hand about what other corrugated converters are doing with digital and learned how they could ignite their businesses with new applications, efficiencies and growth opportunities.


Visitors left with the  assurance that digital print for corrugated is a growth business with a bright future and HP is the most dependable partner in the industry.


HP PageWide Corrugated Event in Barcelona reinvents possibilities.jpg








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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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