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Open House is Full of Innovative Print Possibilities

Blogmaster's note: A big thanks to Marketing Manager, Core PageWide Web Press, Marc Johnson, for providing this report from the ANRO Open House.


by Marc Johnson, HP PageWide Marketing Manager, Core PageWide Web Press


Hands-on demonstrations of HP PageWide Web Presses really speak for themselves. That said, when the machines are seen working in a true commercial print environment, it's even more impressive. That is one of the reasons we invited some key present and future HP PageWide and Indigo customers to an Open House at long time customer ANRO Digital Communications in Philadelphia.


The intimate gathering was attended by more than 20 guests from various companies. The objective was to focus on the core benefits of PageWide Web Press solutions within the greater context of the full HP Graphics portfolio. This was accomplished through live demonstrations, technical insights and business analysis of today’s market opportunities.



Event host, ANRO, could not have been more accommodating demonstrating both their HP PageWide and Indigo presses. Of special interest were the heavy coverage jobs which were produced with excellent quality on their two HP PageWide T300 series presses.   They also took the opportunity to invite and educate their own corporate and agency customers about the breadth of applications that could be printed using HP digital equipment including some impactful samples of their work.


ANRO's HP T300 Press.jpgFor many of ANRO’s customers, the highlight was seeing the state-of-the-art Network Operations Center and how smart data and physical print come together illustrating how quickly centralized print management platforms. For HP customers and prospects, they were amazed by the print quality and range of finishing and coating possibilities. After absorbing all that information, guests were treated to a special dinner in an old bank vault that provided a unique environment for follow-up conversations regarding the day’s activities. At the close of the second day, visitors were treated to presentations by our finishing partners and samples of our latest generation of HDNA technology including the recently released title “Unsquaring the Wheel”.


Summarizing in a mashup of feedback from our guests, it seems that the “ANRO tour was the show” where visitors could “appreciate the open house feel” while “seeing the equipment in a [real] production environment.”  Insights into the future of print markets, highlighting of HP’s latest innovations and detailed explanations of the cost advantages of digital print were also cited as favorites by the audience.


Seeing the latest digital print technologies running jobs in real production environments can prove to be a truly impactful experience. Why not contact your HP rep to find about upcoming Open House events and see how HP customers are reinventing their possibilities.




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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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