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Live Report from Jetcomm @ Dscoop 2017

Blogmaster's Note: A big thanks to Applications Manager Chris Echevarria for taking the time to send this live report from Jetcomm.

 

By Chris Echevarria, Customer Applications Manager, HP PageWide Industrial   

 

Coming to Phoenix in early March is always a delight with beautiful desert flowers in bloom, pleasant warm days and crisp evenings. This March Phoenix got even better with the coordinated Dscoop and Jetcomm event, the global community of HP Indigo and PageWide Web Press users, all under the one roof at the Phoenix Convention Center.

 

Jetcomm activities kicked off with General Manager, HP PageWide Industrial, Eric Wiesner, pointing out  that the audience has grown 300% since the start of the Jetcomm community two years ago. He also described the PageWide Industrial business and outlined his vision for the future.

 

Jetcomm - HP PageWide Industrial's David Murphy addresses the audience.jpgOne of the big announcements of the event was that HP PageWide Web Press customers have collectively printed over 210 billion pages since 2008, which translates in to a run rate of over 5 Billion pages per month. Another important announcement was the official name change from PageWide Web Press to PageWide Industrial, which now includes HP Scitex together with the PageWide Web Press group.

 

Eric handed off to Marco Boer, VP of IT Strategies, who shared a State of the Union review on the status of production inkjet. Taken from research done for NPES/PRIMIR, the latest figures showed that there are a number of segments that will enjoy growth due to high speed production inkjet, with Packaging standing out one of the big opportunities going forwards. 

 

Jetcomm members then attended break-out sessions that covered topics such as profitable applications, variables around variable data for direct mail, workflow optimization and technical advancements in inkjet technology.

 

Jetcomm - HP PageWide Industrial customers got into color.jpgThe keynote speaker of Dscoop was Billy Beane, the EVP of Baseball operations for the Oakland A’s, who told an enlightening story of how using statistical baseball data, better known today as "Big Data", helped a budget-conscious team like the A’s, get great talent and achieve success in a very cost effective manner.

 

Following the keynote the Jetcomm group went back for sessions on Best Practices for testing inkjet coated papers and the digital transformation of supply chain economics for book publishers including participation by HP customers KADOKAWA and Rotomail.

 

A magical event came to a magical close with a lovely evening on the outdoor terrace at the Renaissance complete with a magician, live music and a few memorable rounds of Texas hold-em.  The great Southwestern cuisine and beverages, made for a very fitting end to a truly productive day.

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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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