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HP to Demonstrate Digital-Print-for-Corrugated Leadership at Interpack

On May 4-10, 2017 in Dusseldorf, Germany, brands and converters will convene for Interpack, the world’s largest packaging trade fair. HP will be at the center of the digital-print-for-packaging discussion.

 

With PageWide and Scitex digital presses combined under HP’s PageWide Industrial division, converters can now benefit from the industry’s leading end-to-end portfolio for pre-print and post-print corrugated applications, from high-volume high-quality boxes to point-of-sale displays.

 

 

HP’s continued leadership in the high-volume inkjet press category is derived from our focused investment and innovation in inkjet, ink, and media technologies. We have achieved astounding technology breakthroughs recently and we are only now at the beginning of packaging’s digital transformation, particularly in the corrugated segment.

 

In North America and throughout Europe, high-volume digitally printed packaging is enabling brand owners to reach consumers with time-based, customized, and versioned messaging. At Interpack, HP will demonstrate how brands are reinventing their packaging possibilities with the help of new digital print innovations.

 

HP will host a multi-media theatre and tech fair, highlighting our latest commercially available and soon-to-be-released solutions. To encourage Interpack attendees to “think outside the box”, we are asking our guests to “step inside the box,” specifically into our Big Box of Ideas. Inside the Big Box of Ideas theatre, an immersive and surrounding presentation demonstrates how HP technologies are transforming the corrugated packaging industry and helping brands gain greater efficiency, engagement and flexibility. 

 

HP PageWide Industrial is thinking out-of-the-box at Interpack1.png

 

If you are attending Interpack, please register for the Big Box of Ideas experience as we look forward to seeing you in Hall 13 at Messe Dusseldorf.

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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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