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Christiansen Print is Open about Benefits of Corrugated Digital Print Solutions

Blogmaster's note: Special thanks to Luis Christophe of the HP PageWide Industrial EMEA Corrugated team for helping with this report.  

 

By Luis Christophe, HP PageWide Industrial, EMEA Corrugated Marketing

 

The recent two-day Open House event for corrugated converters in Ilsenberg, Germany, featured the unveiling of Christiansen Print’s HP PageWide Industrial T1100S Digital Press.  It was also a great way to present the capabilities and potential of the first full scale digital press for pre-print corrugated production. The audience included key industry leaders from the top European corrugated producers,who were eager to learn more about the possibilities of digital print and the advantage of having HP as their partner in the transition from analog to digital.  

 

 

A total of 96 customers from 54 different companies representing 13 European countries attended the event. There was an impressive number of sessions including:

 

  • Christiansen/Thimm CEO’s sharing the origins and vision of their digital journey in corrugated
  • A presentation of how to leveraging digital print capabilities for high value corrugated applications
  • Safety issues to consider when producing packaging for the food industry  
  • A 360 degree view on why HP is the right partner for the analog to digital transformation in corrugated

 

 

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The 360º view consisted on  how we help to generate digital demand by working with brands and provide insights to customers sales force,. Also included workflow aspects such as color management and pre-press and concluded with how HP provides services not only to speed up the ramp-up but also to maximize uptime.

 

As visitors attended sessions by industry experts, the consensus was that digital corrugated printing is a disruptive innovation that is reshaping the way both the industry and brands think of corrugated packaging. The economic benefits that digital printing solutions bring to increased market demand for short runs and multiple versions is clear.  Everyone agreed, however, that it is only the beginning of the journey where brands, designers and producers are just beginning to uncover the potential of digital and how it can be applied to innovative corrugated packaging solutions.

 

After the sessions, visitors were treated to a live shop floor demonstration of the press.  The team at Christiansen were very  hospitable and eager to share their experience and vision for corrugated printing. The live jobs coming off the press were truly impressive to the visible delight of the audience.  The high level of print quality and fast turnaround time were clearly evident, enabling corrugators to offer a new level of service and responsiveness to their brand customers.

 

In the end, the main impression left by the event was how excited the attendees were about the new possibilities that digital pre-print brings to the industry. Another great event and another  great example of how HP PageWide Industrial is reinventing corrugated printing.  If you are in the corrugated industry and want to find out more about digital print solutions, contact us to find out about upcoming events in your area.

 

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About the Author
  • My team works intimately with customers to transform business models and accelerate growth, advocating for production inkjet and digital print in graphic arts.
  • I have worked in most aspects of marketing and am really enjoying immersion in digital printing with all its innovation, opportunities and potential for transformation.
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