Omnichannel communications for your digital-savvy customers

With 75% of the workforce being digital native by the year 2025, digital communications are becoming more and more important. I’m not a millennial but I live with a few of them and I have noticed some differences. At first I didn’t buy into the whole idea that this generation was that much different than the rest of us. But as I pay attention to the way my 18 year old son interacts with his friends, how he makes decisions about brands and how he recently responded to his insurance company’s email about repairing his car after a fender bender; I am beginning to see the light.

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