Ready, set, action! HP Engage 2015 demos now available

HP Engage Demos.jpgYou’ve seen the case studies from HP Engage 2015. You’ve watched the keynote replays. And now, I’m excited to share a look at our products in action with new demos.


At Engage, attendees had a chance to experience the HP Software product suite first-hand in the Solution Showcase. Our staff of technical experts was on-hand to demonstrate our products’ features and capabilities. 

5 customer experience insights & keynotes via HP Engage 2015

Keynotes at HP Engage 2015.JPGHappy New Year!  Before the holidays, I shared our series of customer case study videos from HP Engage 2015. They showcase fantastic examples of how our customers are delivering innovative customer engagement. Today, I’m excited to share keynote replays from HP Engage. Each of our product leaders took the stage to share business visions, product innovation, and key trends in customer experience.

Transforming digital with HP Software Professional Services

Get to know HP Software Professional Services.JPGGuest post by Bryan Rellinger, WW Head of Global Services


According to Forrester, 89% of firms say digital transformation is the priority1. Have you been wondering what steps you should take to begin your organization’s digital transformation?   With all of the different offerings out there it can sometimes be difficult to determine the path that best suits your organization’s needs and goals.

Build your personalized #HPEngage15 agenda today

HP Engage 2015 - Agenda Builder.jpgHeaded to HP Engage 2015? The personal agenda builder is now live! Check out detailed information on all the sessions and build your custom agenda, to ensure that you get the most out of the event. Browse the available sessions, select your interests, and get excited for HP Engage in San Diego.


You’ll need your registration credentials to log in to the agenda builder. If you haven’t registered, you can do so here, but you can see all the session information in the HP Engage Session Catalog.

#Flashback: HP Engage 2014

Flashback to #HPEngage14.jpgHP Engage 2015 is only eight weeks away! We’ve put together a timeline of HP Engage 2014, as seen through the lens of social media, so we can share some of the highlights (and, I’ll admit, it gives me a kick to re-live the awesomeness that was last year’s event).


Check out our HP Engage 2014 #flashback Storify. If you like what you see, you can learn more on the event site, and register for HP Engage 2015.

Why should you attend HP Engage 2015?

Why attend HP Engage 2015 - Icon.jpgHP Engage 2015 draws ever closer. On November 8, we will bring together leading business, IT, and marketing professionals from across the world for two days of thought-provoking content, technical and business deep-dives, and industry best practices to help you transform your customer engagement strategy.


So—just why should you attend HP Engage 2015? We put together a graphic to show you just a few of the biggest reasons why HP Engage will be the customer engagement transformation event of the year. 


Take a closer look at why you should HP Engage 2015. 

Announcing new dates for HP Engage 2015

HP Engage 2015 - New dates.jpgWe're excited to bring you HP Engage 2015 later this year. We had an absolute blast putting together last year's event, where hundreds of attendees learned how to leverage technology to transform customer experience. This year promises to be even bigger and better.


You may have seen the big news that HP plans to separate into two industry-leading companies by November 1. This is an exciting move to give both HP Inc. and Hewlett–Packard Enterprise focus, independence, and flexibility...


For  more information on HP Engage 2015's new dates, keep reading. 

Big Data. Big Engagement. Big Transformation. Register now for HP Engage 2015!

HP Engage 2015.jpg

The time has come! Registration for the biggest customer engagement event of the year is now open.


HP Engage 2015 will bring three days of inspiring keynotes, prestigious guest speakers, business and technical breakouts, innovative technology demos, and networking opportunities with hundreds of other business, IT, and marketing leaders.


Continue reading to learn more about our big customer experience event. 

#GetEngaged in 2015

Behind the Scenes at HSN.jpgI’m excited to kick off the new year with my first blog and a few key announcements around our first customer events of the year.


Our EMEA Marketing Optimization User Forum is set to take place at the Conrad Hotel in London on March 5. HP Exstream, HP TeamSite, HP MediaBin, and HP Optimost customers and partners from across Europe should attend to gain key insights into market trends, best practices, and the latest product releases, as well as plenty of opportunities to network with members of the Marketing Optimization team and other customers.


Keep reading to get a sneak peak at what other customer events we have planned.

Augmenting the HP Discover Experience

Aurasma at HP Discover Barcelona.jpgBlog post by guest blogger, Annie Weinberger, General Manager for HP Aurasma and HP Optimost.


Whether or not you made it to Barcelona for HP Discover last week, I want to share two of the biggest draws of the show. Our Social Media Command Center has become a Discover fixture. It attracts a lot of attention on the show floor—and you can see why...


Read more for a closer look at what the Marketing Optimization team shared at HP Discover Barcelona.

Big Data is changing everything

AndrewJoiner.jpgBlog post by guest blogger, Andrew Joiner, SVP & General Manager of Marketing Optimization, HP Software


It was exciting to be back in Orlando this week for Gartner Symposium/ITxpo, the biggest IT event of the year. For those of you who could not join us at the event, I’d like to share two key takeaways from my keynote session on HP’s approach to Big Data.


Continue reading to see how technology and Big Data can drive big opportunity.

Analytics for Human Information: Marketing Solutions for the Media Industry

IronMan.jpgA short while ago, I attended a customer meeting concerning marketing in the media industry.  In this consumer oriented space, one of the big ticket marketing budget items is advertising. This is especially true for companies intending to reach their target markets through network tele...


Turning big data Into actionable marketing insight

Robert_Youngjohns_340x320.jpgGuest Post by Robert Youngjohns, SVP and General Manager, HP Autonomy


Today  is a big day for HP Autonomy, as we announce the HP Digital Marketing Hub, a new solution that brings integrated and advanced customer analytics to marketers.


This is just another example of how we are bringing together the best of HP to build comprehensive technology solutions for the New Style of IT. Keep reading  to find out how this solution can  process massive volumens of customer data at scale and in real-time.




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