Egyptian repairman briefly outranks Google for the search term “Google.” So how’s your SEO?

Egyptian repairman outranks Google on Google.pngIt has been recently reported by the BBC and elsewhere that an Egyptian repairman, Saber El-Toony, briefly outranked Google for the search term “Google” on their own site.  This was uncovered by an Egyptian digital marketer, Eyad Nour, Founder of BlogStart - you can read his detailed blog on it here.  The cause was most likely an unintended result of Mr. El-Toony entering the URL of Google search results for his own Twitter handle in the website URL field of his own Google Plus page.  Google has since corrected this.

 

While this might give most of us a chuckle, search is, of course, an incredibly important part of many business marketing initatives. Continue reading to see what you can learn from Mr. El-Toony's story. 

Blue Cross of Idaho gives website a facelift with new, dynamic experience

Blue Cross of Idaho uses HP LiveSite.JPGI am excited to share a new HP TeamSite customer success story.  Blue Cross of Idaho, a leader in health insurance and long-time HP TeamSite customer, wanted to give their website a facelift and create dynamic, personalized web experiences for their constituents.

 

Continue reading to see how Blue Cross of Idaho transformed their digital experience. 

How important is good site search? Let’s do the numbers

HP TeamSite Search Webcast with CMSWire.jpgCustomer experience is the new battleground for competitive advantage. According to Gartner, 89% of businesses plan to compete primarily on customer experience. How can online customer experience get better than visiting a site, and finding exactly what you’re looking for?

 

Despite the fact that many people’s first port of call for anything is Google, site search remains a neglected part of the customer journey... 

 

Continue reading to see how much poor site search costs a business. 

What can the UK General Election teach us about digital customer experience?

UK General Election.jpgYesterday I voted in my first UK General Election since I became a British citizen. As you can probably guess, I didn’t vote for UKIP. It was a dramatic election, with many senior political figures losing their seats in Parliament and/or resigning from leadership of their parties. For someone whose professional focus is on Digital Customer Experience, the act of voting was an interesting event.

 

Continue reading to hear more about Will's experience voting in the UK election and his thoughts on digital customer experience. 

Let’s talk rich media management at Henry Stewart DAM NY 2015!

HP at Henry Stewart DAM NY 2015.jpgGuest blog by Tracy Askam, VP, Rich Media Solutions, HP Marketing Optimization

 

HP Marketing Optimization is a sponsor at this year’s Henry Stewart DAM NY 2015 conference that starts today in New York City, and we can’t wait to talk rich media management with you. Stop by HP Marketing Optimization’s booth 23/24 to see how you can deliver higher impact marketing communications and a superior customer experience with HP MediaBin.

 

Continue reading to hear more about what the HP MediaBin team has planned for #DAMNY. 

Announcing new dates for HP Engage 2015

HP Engage 2015 - New dates.jpgWe're excited to bring you HP Engage 2015 later this year. We had an absolute blast putting together last year's event, where hundreds of attendees learned how to leverage technology to transform customer experience. This year promises to be even bigger and better.

 

You may have seen the big news that HP plans to separate into two industry-leading companies by November 1. This is an exciting move to give both HP Inc. and Hewlett–Packard Enterprise focus, independence, and flexibility...

 

For  more information on HP Engage 2015's new dates, keep reading. 

HP TeamSite & HP MediaBin customers: Don’t miss our DXM User Group Series!

Digital Experience Management User Groups 1.jpgWe’re excited to share the latest product updates and best practices with our HP TeamSite, HP LiveSite and HP MediaBin users during the upcoming Digital Experience Management User Group Series.

 

You’re invited to attend one of the three regional events: New York City on May 12, San Francisco on May 19, and Chicago on June 2.

 

Continue reading to learn more about our upcoming DXM User Group Series. 

Sleeping through Mobilegeddon (or what to do after the apocalypse)

Google logo.jpgYesterday, April 21st, Google updated its search ranking to give preference to mobile-friendly sites for smartphone and tablet queries – a move that has been dubbed “Mobilegeddon” in the media. As a result, according to Google, “If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.” The knock on effect of this, of course, is a higher cost of customer acquisition as businesses use paid search to make up for lost traffic.

 

Continue reading to learn more about Mobilegeddon and its implications for website owners. 

Say hello to HP TeamSite 7.5

Announcing HP TeamSite 7.5.jpgA couple months ago, we announced the release and general availability of HP TeamSite 7.5, HP LiveSite 7.5, and HP OpenDeploy 7.5. The release included several "under the hood" platfrom updates, expanded browser support, improved security, and enhanced support. 

 

Continue reading to get a quick overview of what's included in this latest TeamSite release. 

 

Big Data. Big Engagement. Big Transformation. Register now for HP Engage 2015!

HP Engage 2015.jpg

The time has come! Registration for the biggest customer engagement event of the year is now open.

 

HP Engage 2015 will bring three days of inspiring keynotes, prestigious guest speakers, business and technical breakouts, innovative technology demos, and networking opportunities with hundreds of other business, IT, and marketing leaders.

 

Continue reading to learn more about our big customer experience event. 

Wyndham RCI: A case study on delivering personalized digital experiences

RCI.com built with HP TeamSite and Klish.JPGWyndham RCI, the world’s largest vacation exchange network, owns a very complex web environment across over 100 countries, 3.7 million members, and 20 different brand experiences. In partnership with the HP and the deep technical expertise of Klish Group, they embarked on a redesign of their website, RCI.com...

 

Keep reading to learn more about how Wyndham RCI revamped their website and delivered personal web experiences with HP TeamSite. 

#GetEngaged in 2015

Behind the Scenes at HSN.jpgI’m excited to kick off the new year with my first blog and a few key announcements around our first customer events of the year.

 

Our EMEA Marketing Optimization User Forum is set to take place at the Conrad Hotel in London on March 5. HP Exstream, HP TeamSite, HP MediaBin, and HP Optimost customers and partners from across Europe should attend to gain key insights into market trends, best practices, and the latest product releases, as well as plenty of opportunities to network with members of the Marketing Optimization team and other customers.

 

Keep reading to get a sneak peak at what other customer events we have planned.

Transform your customer experience: Join us at the Gilbane Conference

Marketing Optimization.jpgThe future of marketing is all about optimizing and personalizing the customer experience. It’s about providing customers with what they want at the right time and in the right way. Here at HP Marketing Optimization, we’re committed to helping marketers deliver beautiful digital experiences to their customers.

 

Find out what we have planned for the upcoming 2014 Gilbane Conference in Boston.

Drupalgeddon – A cautionary tale

drupal_logo.jpgA storm has been building over the past week—a situation which has been charmingly christened 'Drupalgeddon'. If you're not up to speed, here's the short version: on October 15th, Drupal announced and released a patch for a significant vulnerability in its system. The problem—and the reason it's blowing up right now—is that administrators only had seven hours from the patch dropping before the large-scale, automated attacks started.

 

Read more to see the biggest issues with Drupalgeddon and what admins need to avoid a future catastrophe...

HP claims victory in Gartner’s Magic Quadrant for Web Content Management

Gartner names HP a Leader in Web Content Management.jpgOver the past few years HP TeamSite WCM platform has had its share of compliments and criticism around capabilities, technology and vision. But as Oscar Wilde once said, “There is only one thing in life worse than being talked about, and that is not being talked about.” Well, the tides are changing, and HP TeamSite is at the helm.

 

Continue reading to see how HP TeamSite ranked in Gartner's Magic Quadrant for Web Content Management.

Big Data is changing everything

AndrewJoiner.jpgBlog post by guest blogger, Andrew Joiner, SVP & General Manager of Marketing Optimization, HP Software

 

It was exciting to be back in Orlando this week for Gartner Symposium/ITxpo, the biggest IT event of the year. For those of you who could not join us at the event, I’d like to share two key takeaways from my keynote session on HP’s approach to Big Data.

 

Continue reading to see how technology and Big Data can drive big opportunity.

Digital Marketing: Upgrade to HP MediaBin 8 Webinar – August 25th

Capture.JPGAre you a current HP MediaBin customer and interested in upgrading to HP MediaBin 8? Join us on Monday, August 25th for a free, informative webinar. If you’re currently on an earlier version of HP MediaBin, you won’t want to miss this webinar.

 

Roger Kapul, Senior HP MediaBin product expert will walk you through just what you need to know.

Digital Marketing: Leveraging the HP MediaBin APIs: Part 4 – Asset Metadata

mediabin part 4.jpgIn this post, we’ll explore the MediaBin APIs used to retrieve metadata on assets.  These will form the basis of any code you will write for the following: to extract metadata from assets in MediaBin, to display to a user, to become part of a report or to feed into another process. 

 

This is the fourth post in a blog series on Leveraging the HP MediaBin APIs.

Digital Marketing: Time for Finance to Invest in Optimization? Customer Experience Depends on it.

24% pie chart.pngThere’s no way to sugar coat it: the digital world has the financial industry facing some tough challenges when it comes to reaching their customers.  Financial marketers are looking for solutions that will move the needle big time.

 

Despite these challenges, read on to see why financial brands have a huge opportunity.

Digital Marketing: Leveraging the HP MediaBin APIs: Part 3 – Searching

mediabin part 3.jpgIn this post, we’ll explore one of the most commonly used set of API calls in MediaBin – the Search API.  This API is used frequently and—as we will see—can be quite flexible.  MediaBin returns...

 

This is the third post in a blog series on HP MediaBin APIs

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