Why customer engagement is critical to your success

The term “customer engagement” is everywhere now. The industry is moving from touting “customer experience” to “engagement” because we all know that “engagement” is much deeper; it is about interactions, not just transactions.

 

Excelling in customer engagement is a critical component to outperforming your competitors and delivering lifetime customer value, but how do you that? Why should you do that? 

 

Well for one thing, your customer base is changing. Baby boomers are giving way to millennials, Gen X, Y and Z, and digital customers are becoming the norm. Within 10 years, 75% of the labor force will be born digital and they don’t like paper communications; they use digital media and social channels like no other generation.

 

Are you going to be able to speak their language? Find out why a multichannel customer communications strategy is important with this infographic.

 

Why customer engagement is critical to your success - HP Exstream.jpg

 

Read more from the HP Exstream team:

Gore Mutual wins award for app powered by HP Exstream by Tami May

It’s technically easy to upgrade to the latest version of HP Exstream by Arnaud Kubacki

“Spring cleaning” the office – HP Exstream’s guide to personalizing customer communications by Tami May
Omnichannel communications make a difference by Neil Feline

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