How FindLaw achieves data-driven success with HP Optimost

FindLaw Case Study.JPGI am excited to share a new HP Software customer success story.

 

FindLaw.com makes the law accessible to the public by providing information on common legal issues for consumers and small businesses and allowing law firms to advertise their services through a large online attorney directory. 

 

Read this new case study to learn how FindLaw optimized their new web presence on Findlaw.com with HP Optimost.  Testing page design and layout across the entire website, the FindLaw team has seen a direct correlation between implementing verified changes and an increase in traffic on their website.  In fact, nearly 80% of tests run have shown positive lift.

 

This is a fantastic example of an innovative organization’s use of technology to make data-based decisions that maximize their customer engagement.  

 

Check out the full FindLaw.com story here.

 

Read more from the HP Software team:
5 customer experience insights & keynotes via HP Engage 2015 by Lindsay Sterrett
Transforming digital with HP Software Professional Services by Bryan Rellinger
New HP Software customer case study videos available by Lindsay Sterrett
Meet the Expert: HP Optimost’s Jay Long by Uri Kogan

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