HP Optimost helps National Rail Enquiries boost conversions

National Rail Enquires boosts conversions - HP Optimost.jpg


National Rail Enquiries (NRE), the definitive source of customer information for UK rail service, reaches 500 million users every year.


With so many web visitors, NRE is constantly improving their website and mobile experiences so travelers have a fast and easy buying process. Information availability and ease of use is extremely important since travelers need train times, fares, reservations, station information, and service warnings on the go. 


NRE had big goals to increase users and improve the customer experience.  They turned to HP Optimost for its advanced capabilities such as live testing and expert Managed Services team.  To date, HP Optimost has been used in dozens of tests on website modifications, and NRE has seen impressive results, including a 400% reduction in development time.


Check out the full National Rail Enquiries success story here.


Read more from HP Software's web optimization experts:
Your competition has all read this blogpost – Don’t be left behind! (Does scarcity messaging work?) by Robert Brennan
Does your testing program have it all? by Uri Kogan
Got great test results during your sale period? Don’t expect them to last year round by Sarah Haggett
How FindLaw achieves data-driven success with HP Optimost by Lindsay Sterrett

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