National Rail Enquiries (NRE), the definitive source of customer information for UK rail service, reaches 500 million users every year.
With so many web visitors, NRE is constantly improving their website and mobile experiences so travelers have a fast and easy buying process. Information availability and ease of use is extremely important since travelers need train times, fares, reservations, station information, and service warnings on the go.
NRE had big goals to increase users and improve the customer experience. They turned to HP Optimost for its advanced capabilities such as live testing and expert Managed Services team. To date, HP Optimost has been used in dozens of tests on website modifications, and NRE has seen impressive results, including a 400% reduction in development time.