April 1, 2016 - last edited April 12, 2016
Guest blog by Brian Weiss, Chief Technology Officer, HP Software
Most organizations are struggling to manage the flood of rich media moving through their networks on a daily basis. To make it even more challenging, customer engagement channels have wildly expanded and marketers now need this rich content to create compelling digital experiences.
As quickly as this volume and demand has spiked, niche solutions have cropped up to support tactical use cases that come from the world of digital asset management. Gone are the days where a locally mapped Z-drive or SharePoint site can meet the demands of content consumers and distribution channels squawking for fresh assets every day.
Many organizations end up organically (or accidentally) with a cloud sharing service such as Box or Dropbox to satisfy their pseudo-digital asset management (DAM) needs without understanding of what they are missing. Most who start that way eventually stumble, mismanaging your assets in a DAM wannabe solution is a dangerous path to tread given the demands placed on these assets and those that want to use them.
Digital Asset Management has quickly emerged as an organizational discipline and foundational technology in this new world. It was particularly reaffirming in Forrester’s recent report, Forrester Vendor Landscape: Digital Asset Management, 2016 by Anjali Yakkundi, to be recognized for HP MediaBin’s strengths in all three major areas: enterprise, marketing, and high-end media and production.
The report features over 20 top DAM vendors, categorized as best fit for these primary use cases. MediaBin is one of only two vendors that showed substantial strength across all three scenarios – kudos to us! We are positioned dead center as a solution for organizations solving all these problems under one roof.
In the report, analyst Anjali Yakkundi describes DAM as a relatively new space for many companies; most firms Forrester speaks with use stopgaps or legacy point solutions. She introduces readers to DAM and its benefits, such as content reuse, operational efficiency, and improved brand compliance and consistency. It is hard to believe from our perspective that there are still organizations that haven’t enjoyed the sweet life of DAM yet. MediaBin has been a leader in this space since the early 2000’s and has survived and flourished through three acquisitions.
We’re now moving into the next evolution of our metamorphosis and providing increased capabilities for expansion within enterprises as a foundational element for their digital experience ecosystem. We’re doing this in a number of ways as are evidenced by our latest releases of MediaBin 8.3 and MediaBin Portal Client.
As a hub for the enterprise, in the cloud or on premise, MediaBin can provide services to other marketing technology applications that require fresh, approved and properly formatted rich media assets delivered in context and in time to meet the lightning pace activities of today’s modern marketer, business user and unknown demands yet to come.
Meanwhile, the extended enterprise users need a simple and intuitive way to get the assets they need without the distractions of a full featured DAM power user interface. The creation of MediaBin Portal Client came from the requirements of many clients that had the desire to expand usage to their general user or partner or agency that needed access to the assets but without the overhead of a fully enabled DAM UI. MediaBin Portal Client provides a NEW simplified view for all users, which improves the adoption of digital asset management and increases brand equity across the enterprise. Its modern, easy-to-use interface makes it easy to search, preview and download assets. Users can see how often assets have been downloaded and administrators can keep tight control of who has access to what content.
HP MediaBin helps global marketing teams create innovative, engaging campaigns by effectively managing, distributing, and publishing thousands of customer-facing digital assets such as videos, images, promotions, and logos. You can enjoy higher-impact marketing and communications while remaining brand consistent with a single, self-service repository that stores all your rich media assets.
MediaBin 8.3 builds upon the automated image analytics released in the previous version. It automatically tags digital assets with the following elements and allows you to search based on:
A visual color swatch that allows you to select colors you’re seeking
Barcodes and QR Codes with the ability to filter by barcode type
Text within items that have been traditionally more difficult to crawl for text: digital images and scanned documents, also known as Image Optical Character Recognition (OCR)
Facial Identification within images
Human Analysis characteristics like general age, gender, dominant clothing color, eyes open/closed or whether a person is wearing eye glasses (new experimental option)
User interface enhancements in MediaBin 8.3 include:
Ability to view the “parent” asset of an associated asset
Configure non-image asset preview by extension type with custom preview images
Representation of certain asset types with glyphs in asset preview
The option to refresh galleries, summaries, list views and folders
Improved video playback and functional improvements to video user interface
Needless to say, we haven’t been sitting on our laurels and resting. We’re excited that DAM has finally made it out of the “Trough of Disillusionment” and into the mainstream demands of modern business. Stay tuned for more exciting releases over the next year as we increase our capabilities to meet the ever changing needs of our customers and prospects.