This year's event will see hundreds of IT professionals and marketers come together, giving you the chance to get connected with like-minded industry leaders, share ideas and best practices, and cultivate new and existing contacts. There's nothing like professional relationships to motivate and enhance your impact on your own organization. HP Engage 2015 is a perfect opportunity to meet others experiencing the same challenges as you, and hear how they're approaching them—and that's before you even get to the stellar conference content!
2) The forest...
I know. “Forest?! In San Diego?” What I mean is that we’ll show you the big picture – the challenges and disruptive forces that are shaping entire industries. Our general session keynotes will focus on the fundamentals that turn the gears of customer engagement and the mechanisms that you need to win in your respective markets. You'll hear from HP speakers, customers, and industry thought leaders (last year, we were joined by Terry Jones, founder of Travelocity.com and Kayak.com) to inform and inspire you in the new battleground of customer engagement.
3) ...And the trees
But it's not all about the big picture! We know that every attendee is different—they use different products, have different challenges, and need different levels of technical and strategic information. In short, they are looking for different things from the event. We have sessions available for customers using HP Exstream, HP TeamSite, HP MediaBin, HP Qfiniti, HP Explore, HP Optimost, and HP Aurasma, broken down into business, technical, and developer tracks. You can learn things to enhance what you are already doing, or branch out and learn about an entirely new arena in which you can transform your customer engagement strategy.
The HP Engage Solution Showcase brings together HP technology experts and exhibiting sponsors under one roof, giving attendees a rare chance to learn, see, and touch the very latest products and services from HP and Engage 2015 sponsors.
5) The best of the best
HP Engage 2015 will feature the Visionary Awards, which recognize the great things that our customers are achieving with our technology. The awards are the chance for us to give the due to credit to our highest-achieving customers and to hold up examples of what can be achieved in partnership with HP Marketing Optimization.