Discussing digital asset management with HP’s Tracy Askam and Henry Stewart DAM’s David Lipsey

Tracy Askam.jpgOur very own digital asset management expert Tracy Askam, VP, rich media solutions, met recently with Henry Stewart DAM conference chair David Lipsey for an insightful interview.


Tracy – who has 10+ years of experience in the industry – shared advice on how to advocate and adopt DAM within an enterprise environment. Through the course of her career, she’s seen organizations go from more departmental thinking to a broader view of how assets can and should be used on a global level.


Some of her tips:

  • Build a solid foundation with buy in and input from various departments.
  • Think globally and make sure your DAM system is open and integrates with other enterprise applications to maximize content and associated data.
  • Start with small successes so that you can increase adoption and user satisfaction.


Check out the video here.


You’re invited to chat with Tracy directly during the upcoming DAM Chicago conference on September 24. She’s also presenting at DAM Los Angeles, November 12-13.


Read more blogs from the HP Digital Experience Management team:
#Flashback: HP Engage 2014 by Lindsey Sterrett
Take your website visitors through the entire customer journey with a flexible platform by Jason Smith
Key takeaways from our Digital Experience Management User Group Series by Tracy Askam
Taking the World of Web Experience Management Head-On! by Salman Rizvi

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