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HP Indigo Digital Printing Blog
Insights on the present and future of digital printing, from HP Indigo customers, partners and business leaders.

Getting over the Web to Print Hump for B2B

Web-to-print (W2P) is now mainstream for many consumer print applications, but it hasn’t caught on nearly so well for business printing. Guest blogger Gershon Alon considers why this is so, and offers a way around it.

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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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