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Working with brands and making packaging history at drupa 2016

Opening an entire world of possibilities with HP digital print


HP Hall 17 is filled with examples of HP digital printing for leading brands of the world. To name just a few, brands choice of HP spans a wide range of leading worldwide companies, spanning food and beverage giants such as Coke, Oreo and Budweiser to consumer goods leaders P&G, L’Oréal, Adidas, Urban Outfitters, and premium automotive companies BMW and Audi. Regional brands including Irn Bru, Salvacola and Sapporo and have also discovered what HP printing can do to boost sales and brand loyalty.


The choice of HP is clear. It’s a new era for brands. To stand out in the crowded marketplace, seasonal promotions are no longer enough.


Brands need to reach out to customers them in a more personal way, and maintain that connection across channels. And nothing makes that first impression – from the direct mailer or the Point of Sale poster to the finished carton – better than print.


HP digital printing is best suited to match these needs for high-end print quality, just-in-time printing and personalization. Benefits of HP printing include advanced color management to ensure consistency, sophisticated variable data printing technologies, including HP SmartStream Mosaic, to support customized and personalized versions, substrate flexibility, and more.


Read the rest of today's edition below, or download a PDF at bottom.


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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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