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Was 2014 our year of packaging? Yes and Yes!

Was 2014 the International Year of Digital Packaging? Yes and Yes!

 

Guest blogger: Amir Raziel

 

Wow! What a year.

 

I’m sitting at the Hilton Birmingham, the epitome of the lonely traveling businessman, on my way to another business meeting, touting the digital print revolution in packaging.

 

I can’t believe it’s been a year already… A year since HP Indigo installed the first 29" digital presses designed for Packaging. 

 

So much has happened... We’ve learned so much, and grown so much.

 

Time flies when you’re having fun

It seems that only yesterday we were starting the first installations of our launch customers for the HP Indigo 20000 and 30000. There was real excitement in the air. After seven years of development, countless researches, lab hours, arguments and lab tests, the first presses were going in to customer sites. Wipf in Switzerland and ILS in Ohio were the first HP Indigo 20000 customers. Heret in Israel (Yavne, my home town) and Nosco in Illinois, got the first 30000 presses.

 

Seikou took delivery of their press during the Cherry Blossom season in Japan.

 

seikou.jpg

the HP Indigo 20000 digital press arriving at Seikou, Japan

in the spring of 2014 

 

Then came the launch of our packaging presses, at Interpack 2014. Back to the Messe.

 

We’ve all been there, more than once. Those halls are familiar. And yet, Interpack has an odd feel to it. The HP stand was located in not our "usual spot," of drupa two years earlier. It was a bit strange. Maybe it was the bean cooker in the next booth…

 

Our HP Indigo 20000 Digital Press was shown for the first time printing, and across from it was a bean cooking, sterilization and packing machine. 

 

 

The HP Indigo 30000 was printing as well, samples and personalized chocolate boxes. As with any product launch, there were lots of uncertainties and up to the day before the show we were all wondering if it would all turn out as planned. We could have relaxed! Launch day came and went, our booth was packed from start to finish; the show was a success on every count.

 

 

 

The vision comes to life -- Packages on the shelf

Things started moving a whole lot faster from then onwards. I remember hearing of the first commercial jobs going out the door, hearing that we have real products on the shelf. Hearing that Rako had set yet another productivity record on the HP Indigo 20000. (They have since purchased two additional units of this press to continue developing their business.)

 

packexpo2.jpg

  Pack Expo, Chicago, October 2014

 

 

 

Our customers were pushing us to increase productivity. Sure, as with any new platform, not all was perfect; but by the time July was here, we had upgraded the presses again, boosting stability and adding more features. Pretty soon, the HP Indigo 20000 and 30000 presses were going into Australia, Taiwan, Mexico, Japan, France, UK, Spain, Italy, Germany, and Japan again, and again. The presses took center stage at Label Expo, Graph Expo, and Pack Expo, and we held a worldwide VIP event at KAMA, which focused on finishing for folding cartons, and the presses kept on printing.

 

2014-11-13_KAMA_HP_EVENT-142.jpg

 "The Future of Folding Cartons" event at KAMA headquarters

 Germany, November 2014

 

Word was getting out. Our install base was growing, and so was the print volume.

 

So the year went on. Days passing by into weeks, weeks into months.

 

Definitely the year of packaging

 

No doubt about it: 2014 was busy year. It may have gone by fast, but every day of it was busy. Not one, but hundreds of HP employees around the world, working to revolutionize the market. When you put presses in the field for the first time, it’s all about performance. It’s about focusing your time and energies on gaining mileage, learning, understanding the issues and fixing them. You make mistakes, you learn, and you grow. Above all, you enable printing and packaging companies to grow.

 

 

ahava.png

 From the Ahava Facebook page, promoting limited edition,
one-of-a-kind boxes at Israeli pharma chain Super-Pharm, March 2015

 

At the end, you walk into a Super-Pharm (Israel’s largest pharmacy chain) and see a carton of Ahava Cosmetics, a one of a kind package, printed on the HP Indigo 30000 Digital Press. You get excited, turn to your wife and show her. She looks at you like you’re crazy. After all, it’s "only" a box.

 

Or is it?

 

Learn more about the presses that made 2014 HP Indigo’s year of packaging

 

 

About our guest blogger: Amir Raziel manages the Labels and Packaging Segments and Solutions team as part of the HP Indigo Strategic Marketing group. Have a question for Amir? Leave a comment and he'll get back to you. 

 

 

 

 

 

 

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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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