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The market unfolds for digital folding cartons production and the greatest print demo at drupa

Double-digit sales for the HP Indigo 30000 at drupa

HP announced strong worldwide customer adoption of next-generation HP Indigo 30000 Digital Presses, demonstrating its leadership in digitally printed folding cartons and removing traditional packaging production limitations.


Some of the leading converters from around the world that have purchased the 30000 include:


  • Nosco Inc., from Illinois, USA, which is investing in a second HP Indigo 30000 to add capacity, reduce lead times and save money on short runs.
  • Hucais Printing International Co. Limited, which purchased the first three HP Indigo 30000 presses in China to expand packaging innovation.
  • Farmografica, which purchased the first HP Indigo 30000 in Argentina.
  • Colordruck W. Mack GmbH & Co. KG Baie, which purchased the press to efficiently address demand for short-run packaging.
  • B2Pack, a Spain-based company with 75 years of printing history, which purchased the press to offer new applications for its cosmetics and perfumery, pharmaceutical, food, and textiles customers.


“The packaging market is changing, and converters are recognizing HP Indigo digital printing technology as a viable solution to add value through brand differentiation, faster time to market, cost reduction and increased environmental sustainability,” said Alon Bar-Shany, general manager, Indigo division, HP.


“With the HP Indigo 30000 Digital Press, our customers will be able to gain supply chain efficiencies for short-to-medium runs and address the growing need for serialized and personalized campaigns to enhance relationships between brands and consumers."


Read the rest of today’s edition and download the PDF below.


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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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