The (entire) book as a blank canvas: Edge Printing

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by Gershon Alon, Manager, HP Indigo Workflow Solutions 

As print (and readers) we spend a lot of time thinking about a book’s cover – the design, the substrate, the binding process. After all, it’s the key part of the beautiful objects that are books.  But we often fail to think of the entire book as our canvas, leveraging designs and decorations not just on the cover (on the front and back and spine of a book)  – but also the edges of the pages themselves.  

An image from The Dorothy McIlvain Scott Collection at George Peabody Library. See more 

We have all seen examples of this, but it hasn’t always been that easy to create.

The earliest fore-edge paintings, which were symbolic designs, date possibly as far back as the 

10th century. Books were hand written manuscripts, illustrated by artists. And like any artistic work, the decorations expanded to the edges of the book, resulting in personalized, high value works of art. In other worlds,  creating personalized books  was in fact the only way to create a book…

Today, luckily, there are faster ways to create Edge printing. HP Indigo users can now leverage the  Edge Printing feature in HP SmartStream Designer to create images on the edges of the book.

Think about the possibilities – names, pictures, decorations. Static or personalized.

Images that are visible when the book is closed. Or only visible when the book’s pages are fanned.

You decide. 

And think even further – with the “spine” option inside the Edge Printing feature, you can carry a design across several books. Create a sequence in which portions of one image come together to turn a series of books into a real collection.

Unique. High value. Memorable.

How do you do this?

You probably already have the software installed – Edge Printing is a new feature in HP SmartStream Designer for Adobe InDesign version 11. (if you don’t, here’s how to get it)

Customers like Torculo in Spain are already using Edge Printing capabilities. Here’s some examples of their work.

Tell us what you think - leave a comment, or contact us for more info. 

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[#3]

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