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Strategic collaboration with Smurfit Kappa and reinventing print production on drupa day 7

Today at drupa 2016, HP announced that Smurfit Kappa, a world leader in paper-based packaging solutions with over 100 converting plants in Europe, has entered into a strategic collaboration agreement with HP to further develop the recently announced digital corrugated post-print solution, the HP PageWide C500 Press.

 

“After a thorough analysis, we determined the HP PageWide C500 Press is the most compelling digital end-to-end solution for corrugated post-print, and HP is the right vendor with the right commitment to innovation in this space to help us reinforce our leadership. This partnership will help us continue innovating and grow together,” said Roberto Villaquiran, CEO Smurfit Kappa Europe.

 

 

Poised to become a digital powerhouse, Smurfit Kappa will collaborate with HP to revolutionize the way high-value boxes are produced.

 

With the HP PageWide C500 Press, Smurfit Kappa will be able to print direct-to-board with quality to substitute lithography, deliver faster turnarounds with just-in-time production and acquire new customers by leveraging on-demand services and unmatched production flexibility.

 

“Smurfit Kappa was looking for a proven technology provider with an economical solution and a long-term vision to address traditional production challenges and limitations,” said Mike Salfity, general manager and global head, HP Graphics Solutions Business, HP Inc.

 

The company will work closely with HP to develop the new press, providing unique production insights into the specific requirements for corrugated post-printing, and plans to roll out the new solution in its European plants.

 

Read the rest of today's stories below or download the PDF version at bottom.

 

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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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