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Elanders boosts printing power with HP, a showcase of brands in print, and more on drupa day 4

Elanders boosts commercial printing power with new HP Indigo and PageWide Web Presses


Elanders Group is purchasing new HP digital presses to strengthen its capabilities to deliver complex, worldwide commercial print jobs with next-level productivity and quality for unique brand campaigns.


Building on its long-standing relationship with HP, Elanders is investing in two HP Indigo 12000 Digital Presses, two HP Indigo 7900 Digital Presses, and an HP PageWide Web Press T240 HD. Installations will commence in July 2016.


“HP digital printing technology has powered significant productivity and quality gains for our business, and HP is the natural choice for our next wave of investments to enhance our commercial printing capabilities,” said Peter Sommer, head of Elanders print and packaging solutions, Europe.


Elanders is a Europe-based global provider of supply chain management, print, packaging and e-commerce.


Elanders will leverage the HP PageWide Web Press T240 HD to increase efficiency and reclaim revenues, shifting more jobs from analog to digital. The new HP Indigo digital presses will enable Elanders to provide automotive and consumer electronics brands unique, high-quality variable data-driven campaigns with faster time to market. Installations will begin in the second half of 2016 at Elanders facilities in Sweden and Germany.


HP Financial Services helped Elanders develop a flexible investment strategy to acquire the HP technology.


Read the rest of today's edition below.









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About the Author
  • I sit at the crossroads of the HP Indigo technology development team and our customers, sharing knowledge and tools that help printing companies continue growing their business. I’ve been immersed in the world of digital printing since 2006, when I joined HP Indigo. In work and life, I’m passionate about old and new media, and the joys of raising four children.
  • I am a word addict. For both business and pleasure writing is my thing. I am a marketing and communications expert and I am here to let you, our reader, know about all things Indigo. From new product launches to how to make the most of your press and inspiring stories and applications from around the world, I'll write it all here, for you to enjoy.
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