Wanted: Businesses for the HP Ink Challenge!

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* This is a contributed post from Thom Brown, HP's Resident Inkologist.*


The HP Ink Challenge is back -- and we're looking for 100 small-to-medium business owners and employees who can participate! Read more to find out how your business can get involved...


What is the HP Ink Challenge?

Our team of chemists work on HP ink formulations for years until they develop a single ink that gives our customers the superb quality and reliability they’ve come to expect from us.


It’s important that our inks meet the needs of both individual consumers and businesses of all sizes -- and that's where we need your help. 


The HP Ink Challenge puts our Original HP Ink to the test versus third-party refilled ink cartridges -- using a series of printing tests to make sure the quality we want is there for your business.


Your Chance to Join Us!

I could talk about the benefits of our ink and toner all day, but we want YOU to test our supplies for yourself - so you can craft your own educated opinion, and decide what's best for your business.


How can you and your business help? The HP Ink Challenge  kicks off September 16th, and we're recruiting 100 small business owners and employees from across the U.S. to participate!


It's a great opportunity to put our Original HP Ink to the test versus third-party refilled ink cartridges -- using a series of printing tests to determine overall printing quality -- as well as print documents for your business on us! All you have to do is fill out a simple survey and apply -- that's it!


We'll ask participants to share their questions, observations and discoveries within a special Ink Challenge Community and on your own social communities and channels. And I, Thom Brown, your Resident Inkologist, will be with these participants every step of the way! After the challenge, participants will be better informed about the importance of ink in printing at home or in the office.


Who Can Apply?

HP is looking for small business owners and employees who are:


  • Currently active on social media platforms such as Facebook, Twitter and/or LinkedIn
  • Currently contribute to a personal or business blog
  • Comfortable with sharing, commenting and contributing to conversations within a community


If you’re interested, just apply here; this year's Challenge kick's off on September 16, so now's the time to get involved. Watch for a link to the Ink Challenge Community on our homepage, too. Because, even if you're not chosen to participate, your business can still reap plenty of benefits.


The Ink Challenge community is a public forum for you to view, comment and share your thoughts about the Challenge, as well as get printing tips for your business to help you save money and be more productive. Be sure to follow the hashtag #HPInkChallenge on Twitter and Facebook for updates, results, and Challengers’ reactions.


We'll also be publishing additional blog posts with the results right here on 367 Addison Avenue. So don't delay -- apply today. Thanks for your help -- and we look forward to seeing your entry!

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