Whenever I go to my local grocery store, they make a point of telling me how much I saved when they hand me my receipt. It’s a great reinforcement that I made the right decision to shop there – and it keeps me coming back.
Having lived in Europe for a decade (where sales are highly regulated), I love the thrill of a deal and the frequency in which they occur in the US. The team over at InfographicList did a little study on why I’ll stock up on things when they are on sale and how sales influence my total shopping basket.
Are you using deals to drive demand for your business? We’d love to hear about it in the comments section.