recently had a chance to sit down with the manager of worldwide product
marketing for HP Workstations, Josh Peterson, and the worldwide category
manager of mobile workstations, Chris Convertito, to learn about the new desktop and mobile workstations making their debut today at the National Association
of Broadcasters (NAB) Show in
Las Vegas. Both Josh and Chris shared a glimpse of the brain power behind HP’s
market-leading workstations portfolio and discussed how these powerful machines
are bringing innovative content creation to life and enabling small and medium
businesses to go beyond their limits. Check out our conversation below.
Christensen: What new products is HP launching today?
Convertito: On the mobile
workstations side, we’re launching our HP EliteBook 8460w, 8560w and 8760w mobile workstations that have been
completely redesigned from the ground up for 2011.
lot of our readers might not be familiar with these products, so can you share
some of the benefits of using a workstation over a PC?
JP: Workstations are a fit for users who
need greater reliability and performance for graphics-intensive projects and
mission-critical computing. A few of the features that differentiate a
workstation from a PC are ISV certifications to run the most demanding software
applications and the inclusion of ECC memory, Intel Xeon processors and
enhanced professional graphics. While PCs are a fit for many mainstream
business users, workstations are for those who need extra graphics and
processing power to get the job done. Each HP workstation is also put through
rigorous testing that goes beyond regulatory and industry standards to ensure
system durability and reliability.
JC: Chris, can you tell us a bit about the cool new design and performance
features on the mobile workstations? CC: Inspired by aerospace
craftsmanship and materials, HP EliteBook Mobile Workstations blend modern design
and precision engineering that offers manageability, durability, or performance.
With a radial-brushed cover in its signature gunmetal color, the new
workstations also include an HP DuraCase to provide a high level of protection
for internal components.
mobile workstations have the latest Intel architecture and second generation
Intel Core™ i3/i5/i7 processors, providing increased processing performance
over previous generations. The 8560w and 8760w can be configured with up to
32GB of system memory, which enables users to work with larger project files
and increase their overall productivity. In addition, the mobile workstations feature
the latest high performance mobile professional graphics solutions from AMD’s
FirePro line and NVIDIA’s Quadro line, which are certified to run the most
robust and demanding professional applications from top ISVs.
What kinds of small businesses should think about moving to mobile
workstations? How can this technology help with common challenges?
CC: SMBs in the engineering, animation, photo and video editing, and
oil and gas or financial industries should consider using mobile workstations
to run their critical applications. Our mobile workstation products go
through extensive durability and reliability testing, combined with our
rigorous ISV certification program help minimize down time and ensure users
remain productive. The largest challenge our mobile workstations help
address is the strong trend towards mobility in business. More and more, professionals are away from the office and need to have the
tools to continue to be productive while they are on-the-go. Mobile
workstations help creative professionals stay productive when they are away
from their office by providing workstation-caliber performance and reliability
wherever their work takes them.
JC: Josh, what types of users is the
desktop workstation a good fit for?
JP: Offered at starting prices that rival those of traditional
desktop computing systems and raising the bar for performance, the Z210 models
are perfect for video editing, MCAD/AEC and image viewing customers. At 65
percent smaller than the HP Z210 CMT, the Z210 SFF is ideal for cubicles and
compact work spaces and with four levels of workstations to choose from, HP is
making a significant impact in the industries that drive digital creation.
know the Z200 was a popular entry level workstation, so what’s new in terms of
performance on the Z210?
JP: Both the Z210 CMT and SFF offer the
choice of high-performance, enterprise-class Intel® Xeon® E3 and
second-generation Intel Core™ i3/i5/i7 processors. With these powerful
processor options, the Z210 models surpass PC offerings and increase overall
performance up to 20 percent over previous-generation processors. The Z210
Workstations also use the latest 2-D and 3-D graphics options from NVIDIA and
AMD, and next-generation, processor-integrated professional Intel HD graphics
significantly lower the entry cost for 3-D graphics.
are great overviews of the new solutions announced today. Are there any cool
examples you can share of how a small business delivered cutting edge content
on HP workstations?
CC: We see a lot of filmmakers using
mobile workstations outfitted with our DreamColor display option on the set to
capture and view scenes minutes after they were shot. Then after a full
day in the field shooting, they retire to a hotel suite and spend the night
editing video, mixing audio, and sending rough cuts out for client approval
using an HP mobile workstation. This saves them large amounts of time since
they can begin the post production process in the field without having to go to
a stationary editing bay that may not be anywhere close to where they are
shooting the video.
JP: The Bandito Brothers definitely fit that description. A
high action commercial and film production company, the Bandito Brothers use HP
desktop and mobile workstations to capture sports car races, military rescues
and stunts, bringing action to both the small screen and the big screen. A
variety of other companies are using workstations to improve their business,
including Local Motors and Infinite Frameworks – be sure to check out those blogs
posts for more details.