OFFHOLLYWOOD Uses Latest Filmmaking Tools to Wow Festival Attendees
Innovation is the name of the game for Mark L. Pederson, CEO and Co-Founder of OFFHOLLYWOOD, a boutique facility located in New York City that provides digital cinema cameras, workflows, and post production services to the film and television industry.
Pederson is attending the Sundance Film Festival next week to showcase the premier of We Are What We Are. Directed by Jim Mickle, OFFHOLLYWOOD provided the cameras, workflow and 4K post finishing services for the film.
Convergence of technology and film
During a recent interview, Pederson shared that OFFHOLLYWOOD has always been focused on using the latest technology to enhance their filmmaking processes and content creation.
The company has been using 4k cameras since 2007. Pederson has no doubt that these tools will be adopted on a widespread scale, and that it’s only a matter of time.
“I’m excited for what the future will bring for the film industry as 4k moves fully into the mainstream. Beyond the obvious improvements in image fidelity, the tools and technologies available to us today allow creators to hone their craft so much faster.”
HP Workstations: Peace of mind
We Are What We Are is a remake of an original Mexican thriller and the follow-up film to director Jim Mickle’s Stake Land, which won the audience award in the 2010 Toronto International Film Festival’s Midnight Madness program. We Are What We Are tells the story of the Parkers, a cannibalistic family struggling to stay alive.
We Are What We Are was filmed in 5k, shot on RED Epic, and finished in 4K using the HP Z820 Workstation RED edition with Assimilate’s SCRATCH. The team at OFFHOLLYWOOD looks to HP Workstations for stability and productivity when creating films at a fast and furious pace.
“HP is really a tested and proven high quality product that you don't have to worry about,” said Pederson. “It helps to give our teams peace of mind, because performance and troubleshooting are not a concern.”.
Learn more from the experts…
Get additional insights from Pederson on the use of 4k and HP workstations on the panel “4k & Beyond: The Evolving Role of Technology in Digital Filmmaking.” The panel is scheduled for Monday, January 21 from 2-4 pm in the Sundance House, presented by HP, Main Gallery.