HP Workstations: Artistry at Work

Visual artists, meet the workstation!

There’s a popular—albeit inaccurate—belief that PCs simply aren’t powerful enough to handle the rigors of graphic- and video-intensive work in the digital media industry. But the days of designers and video editors “needing” a Mac to do their jobs are a thing of the past. Today, these users are getting the job done equally as well on PCs.

 

Performance is no longer part of the argument. What it really boils down to now is preference -- because the truth is that the number of people who require a Mac to do their job is far different from the people who just want to use a Mac. Now, companies like HP are delivering new solutions that drive innovation and reliability for some of the world’s most demanding customers.

 

Take HP Workstations. They deliver top performance to creatives in the most deadline-driven segments of media and entertainment. This includes everything from developing complex gaming software to creating visual effects for the next blockbuster film.

 

HP workstations resized.jpg

 

Playing the game

Today’s video game developers have the arduous task of trying to keep up with demands of next-generation consoles while constantly pushing their skills to the limit to create buzz-worthy games. In order to achieve these lofty expectations, developers need a workstation with an engine powerful enough to tackle each and every demand. The ideal solution is a combination of the perfect hardware, software and middleware—a type of programming that brings together two separate and often already existing programs.

 

That's where HP's Z-Series workstations fit the bill - making them ideal for faster game development. High performance processors like the multi-core Intel® Xeon® processors are a must for programmers of video games that face a lot of downtime while they wait for code to build. These processors are also validated and tested for demanding server and workstation-class applications, so they’re perfect for handling tall tasks. On dual-socket workstations, a second processor can be added when you need it, delivering up to 16 cores of computing power.

 

Making the cut

Software is at the heart of a good piece of video editing equipment, but a powerful workstation is critical to make sure that software runs without too much lag time. HP Workstations have a long history in the world of film and video, and can support the widest range of professional 2D and extreme 3D graphics available. Powerful graphics cards from AMD and NVIDIA can handle even the most visually demanding applications -- including special effects for "The Rise of the Guardians"...

 

 

Powerful displays

But it’s more than just brawn that makes the workstation a formidable ally for film and video editors. One of the key accessories video editors need for a workstation is a powerful display. A single HP Workstation can drive up to eight displays [1] -- choose from wide viewing angle displays, or the billion color possibilities of HP DreamColor Displays, among others. With the right workstation powered by the right processor, it's easy to make edits faster than ever -- and keep those creative juices flowing, no matter what the project.

 

And, our easy-to-upgrade chassis also makes it easy to swap out parts and make upgrades to your workstation -- without the need for tools. The bottom line? As more PC companies commit to developing innovative solutions and performance improvements—especially for the media and entertainment segment—art and technology will continue to merge even more seamlessly.

 

Find out more...

Want more articles like this one? This article was originally posted in HP’s Technology at Work email newsletter. Click here to subscribe today, and get great info about the latest tech and how you can use it in your business. 

 

Product Notes

[1] 8 displays are supported via use of two NVS450 Quad Display Graphics Cards. NVS450 is available as an AMO on Z800. It is offered as a CTO on Z400 and Z600.


Apple, Mac and the Apple logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries.

Intel, the Intel logo, and Intel Xeon are trademarks of Intel Corporation in the U.S. and/or other countries.

AMD is a trademark of Advanced Micro Devices, Inc.

 

 

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