HP MagCloud Expands Print and Mobile Offerings for Small Businesses
byPattyTulloch05-03-201208:41 AM - edited 05-03-201209:31 AM
In this digital age, small businesses are on-the-go and need content available in multiple formats, with updates in real time. Small business customers are devouring print and digital content and demand that businesses offer information in both formats. HP today announced updates to the MagCloud portfolio, including a new square product, new size options for its flyer product and updates to its digital offerings to help small business meet these demands.
HP’s square product is a new compact publication format that is ideal for portfolios, look books, small catalogs, handbooks and more. It can be perfect bound or saddle stitched and is 8 inches wide by 8 inches tall. The square product is an inexpensive marketing option for small businesses, with print costs as low as 20 cents a page and no minimum print runs.
Ideal for small businesses creating products like real estate postcards, event flyers and programs, HP’s new flyer sizes include 8 inches wide by 8 inches tall, 5.5 inches wide by 8.5 inches tall and 8.5 inches wide by 5.5 inches tall. All of the flyer products are printed on premium paper stock, helping users give their publications a more professional feel. In addition, flyer products now come with the option of UV coating for increased durability.
Last, but certainly not least, HP also announced updates to its digital offerings, providing more intuitive and improved functionality for digital downloads. MagCloud’s digital publishing makes it easy for businesses to reach customers wherever they prefer their content. Small businesses can share publications as a PDF and view from mobile devices or any desktop. MagCloud digital options now support the use of hyperlinks for both images and text. This means you can link from your catalog of products back to an e-commerce site, or allow customers to draft emails to an address listed in your brochure just by clicking on it. You can also use hyperlinks to add value to your advertising space by allowing readers to click through to your advertisers’ websites.
MagCloud makes it easy for businesses to publish portfolios, catalogs, branded magazines and more. HP MagCloud can take a customer’s content from PDF to a delivered print publication in just three days. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or overruns, while reducing the impact on the environment. The same content uploaded for printing can also be made available for resale in the MagCloud storefront, as a digital download for mobile devices or as a PDF for reading on any desktop.