We all hear about the power of Facebook and Twitter to drive brand awareness, but AYTM decided to do some research with 2000 US consumers to learn how they are interacting with brands on these platforms.
Want to increase your engagement and brand awareness? A whopping 80% of respondents said that coupons and discounts are the most appreciated content from brands. That interview with your CEO? Sorry, not so much.
Are you using social media to build your brand and your business?