4 Reasons Your SMB Needs a New HP LaserJet

HPPumaResized.jpg4 Reasons Your Business Needs a New HP LaserJet: Introducing the HP Color LaserJet Pro MFP M476

Imagine you're away from the office and are using your tablet to make critical changes to a presentation that's due ASAP to your client. Or, you need to modify a contract before delivering it to a customer. How can you make these business-essential changes and quickly have updated printed materials from your mobile device?


For today’s professional, the above scenarios are all too familiar. Business happens anywhere – on smartphones, tablets and laptops – in the office, or on the road. As a result, the need for reliable, secure and intuitive mobile print solutions has never been greater. In fact, according to a recent IDC study, by 2015, 41 percent of business smartphone users and 43 percent of business tablet users will print from their mobile devices.  So, how can we address the issue and ensure that that print experience is seamless, secure and effective?


HP has a solution: Introducing the HP Color LaserJet Pro MFP M476. Designed specifically for small-to-medium sized businesses (SMBs), the M476 provides simple and secure printing from mobile devices while improving a business’ overall productivity.


Ready to learn more? Here are four compelling reasons SMBs should consider HP's latest print offering: 

  1. Simple Mobile Printing: The HP Color LaserJet Pro MFP M476 brings enterprise-grade mobile capabilities to SMBs with convenient mobile printing through near field communications (NFC) touch-to-print capabilities, wireless direct printing, HP ePrint and HP AirPrint. With a range of options for printing from mobile devices, customers can receive a simple, secured mobile print experience without worrying about delivering those last minute documents in time. For HP, it is all about the simplicity of the mobile print experience. In fact, this device is uniquely suited to meet customer demands for simple mobile printing. The M476 is the industry’s first Mopria-certified printer, meeting global standards for delivering simple wireless printing from smartphones, tablets and other mobile devices. HP, with other industry leaders, launched the Mopria Alliance in late 2013 to promote, simplify and increase accessibility of wireless printing from mobile devices.
  2. Access to Content through the Cloud: With most printers, you only think about the fundamental core business processes – such as printing, scanning, copying and faxing. But many of HP’s devices can do much more than print. Today’s multifunction printers (MFPs) act as an on-and-off ramp to the cloud. With cloud business applications such as HP Flow CM Professional, Box and Google Drive available straight from the device, the HP Color LaserJet Pro MFP M476 enables users to easily access content directly from the cloud.
  3. Security to Compliment Mobility: Security and mobility often go hand in hand. With the introduction of new mobile printing solutions, you might ask yourself just how secure these options truly are. The new HP Color LaserJet Pro MFP M476 offers customers assurance that your documents are protected, as data does not travel across the network when using the touch-to-print and wireless direct technologies on this device. Instead, a peer-to-peer connection is created with the mobile device and all files are sent using a 128-bit encryption, helping safeguard that sensitive information from outside threats. Furthermore, the Lightweight Directory Access Protocol (LDAP) feature gives IT administrators the ability to set up user restrictions for scan, fax or copy functions, to help manage and control guest access. HP innovates with the customer in mind, so you can rest easy knowing your mobile printing is secure.
  4. Manageability and Scalability: When purchasing a new device, quality, speed and ease of use are all important factors. You also want to be sure that the device meets the needs of your organization and integrates seamlessly with your existing fleet. With the HP Color LaserJet Pro MFP M476, you can expect professional quality prints with speeds of up to 21 pages per minute, in addition to access to industry-leading solutions like the HP Universal Print Driver and Embedded Web Server, ensuring that IT managers can easily configure and scale the device to best meet the needs of their organizations.

Available worldwide on April 1, 2014, the HP Color LaserJet Pro MFP M476 offers new mobile print capabilities and workflow solutions at an affordable price – between $529 and $679.


Find out more…

Want to learn more about HP’s print offerings? For more information about new HP imaging and printing devices, as well as software solutions, visit us at http://www.hp.com/go/mfp.


1IDC Multi-Client Study, Mobile Device Users vs. Non-Users: Print, Scan, Document Management, February 2013.

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